![]() When McDonald's introduced their Happy Meal in 1979, the chain sued, but ultimately lost. ![]() The following year, the chain introduced the Funmeal, the first kid’s meal that included a burger, french fries, a drink, a cookie, and a small toy with expanded packaging that included stories about Burger Chef and Jeff's adventures and friends (including the magician Burgerini, vampire Count Fangburger, talking ape Burgerilla, and Cackleburger the witch), with riddles and puzzles. In 1972, the chain introduced the Funburger, a hamburger with packaging that included puzzles and a small toy. īurger Chef sign in Albuquerque, New Mexico (1979). The chain had two mascots: Burger Chef (voiced by Paul Winchell) and Jeff (the chef's juvenile sidekick). It was stated that Australians disliked the limited burger based menu as compared to a Milk Bar. The expansion ended in 1975 with a US$1.3 million loss (equivalent to $5.72 million in 2019). ![]() īy 1969, international expansion was underway with General Foods building ten Burger Chef outlets in Australia. At the time of the purchase by General Foods, Burger Chef had 600 locations in 39 states. In 1968, General Foods Corporation purchased the chain and continued its rapid expansion. Subsequently, they added the Works Bar, where customers added their own toppings to hamburgers. They offered a double burger, called the Big Shef, and later the quarter-pound (113 gram) hamburger, Super Shef. ![]() īy 1972, its number of locations (1,200) was surpassed only by McDonald's (1,600). Burger Chef spread across the United States, following a strategy of opening outlets in smaller towns. ![]()
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